The off-season comes with a lot of woes for many Airbnb investors. Unless you maximize your bookings with proven strategies, most of your rental properties will remain empty, which can have a negative impact to your ROI.
But do you know that you can convert these woes into wins? Yes, you can start by lowering the prices and then following other proven strategies that we will discuss here. Let’s dive in.
Adjust Your Prices
Whether you are new to rental properties or not, you can win more bookings during the off-season by being flexible with pricing. It is not just about lowering prices, but also knowing how to negotiate fairly with customers.
First, understand the average offseason prices for similar properties, then adjust yours accordingly. Leave a room for negotiations because some customers may want to go this way. However, ensure that all of your operation costs are covered and that you can make a profit.
Make Your Amenities More Attractive
If you can afford to add seasonal amenities, such as heaters for colder nights, air conditioners, or complementary drinks, then this will go a long way to attract off-season customers. Remember to tell them about these amenities on your listing so that they know about them.
The goal is to offer a unique experience which you can easily achieve by adding attractive amenities and activities such as indoor games. Give travelers a reason to choose your property during the off-season.
Refresh Your Listing
The best time to give your listing some attention is the off-season. Add more information that is more descriptive, polite, and compelling. This is also the time to mention the new amenities and activities that you have just added.
Take advantage of this to update your prices to win more bookings. If you are using a vacation rental app, you can do this from the comfort of your phone.
Do a Promotion
If things are very slow, it is time to promote your property on different platforms, such as social media, media streaming websites, digital advertising platforms, and the like. Others prefer to partner with influencers to boost the rental property.
Such efforts will definitely yield positive results and help you keep afloat during the off-season. However, be sure to balance your finances to avoid making a loss during this time.
Keep Your Social Media Platform Active
Another great way to maximize bookings is through social media platforms dedicated to your properties. This is the time to keep the platforms more active than ever. You can post new images and share previous customers’ experiences.
This will compel new clients to consider your property, especially if the experience is vibrant. Also, give customers a link to these pages so they can check for themselves.
Share Positive Reviews
Positive reviews by previous customers are the best way to endorse your Airbnb property to new customers. This is the best time to encourage such reviews on your social media platforms, Airbnb platforms, and other digital platforms.
In fact, you can request previous customers who used your rental property during the off-season to share their experience.
Final Words
You can make a great impression during the off season with these tips. However, there are many other tips shared by rental property owners that have worked before. Keep reading and consulting to learn more so you can make a difference in your business. If you are new, this is what you need for a rewarding first off-season.
