Reuben’s Brews gives Crikey IPA a proud new look
June is approaching. Around Seattle, that means Pride Month is almost here. Breweries and beer-related businesses around town will undoubtedly host events, release beers, and otherwise join the celebration, and we’ll share info as we find it. (If your brewery or business has something planned, reach out to us.)
This year Reuben’s Brews is giving its most popular beer a new look for the occasion: Crickey IPA is getting a new paint job for Pride this year. Keep an eye out for the limited-edition, colorful cans in the coming weeks.
It’s not just about the look of the Crikey IPA can, it’s about a partnership with Seattle Pride — Reuben’s Brews is an official partner this year. Seattle Pride refers to both a nonprofit organization and the annual Pride celebrations it produces, Seattle Pride Parade and Seattle Pride in the Park. Seattle’s annual Pride celebration has grown to become one of the largest in the nation. Learn about Seattle Pride here.
Like the partnership, the new can design is about a commitment. Reuben’s Brews has pledged to work towards creating a more equitable and inclusive society, one that more accurately reflects the diversity of the world in which we live. The brewery is also a key member of The Mosaic State Brewers Collective, an ongoing effort to actively inspire and empower underrepresented people to build careers in the beer industry.
Here’s what Reuben’s Brews said on Instagram about its partnership with Seattle Pride.
“As a society, we still have a lot of work to do when it comes to diversity, equality, and inclusivity. And although the pace of change isn’t constant, we must remember that the likelihood of progress increases with community engagement and collective action.”
“So in the spirit of advocacy and allyship, we’ve given Crikey IPA—our most popular beer—a special look for the month of June. Keep an eye out for these limited-edition cans in the weeks ahead wherever Crikey is found.”
“We are proud to be an official partner of @seattlepride this year, and hope to see you at June’s Pride Month events.”