A new brand for a familiar brewery: Crucible Brewing becomes U-Neek Brewing
Last November, we introduced you to Erik and Johanna, the couple that took over Crucible Brewing in Everett, Washington. They reopened in January and carried on the decade-long tradition built by the previous owners. Crucible Brewing’s brand lived on, but now it is time for the brewery to introduce a new brand: Crucible Brewing is becoming U-Neek Brewing Company.
“While we deeply respect the legacy of Crucible, it has always been Erik and Johanna’s dream to craft a brand of their own. And now, that dream is becoming reality,” said the announcement on social media. “Please do not worry, this is by no means the end of Crucible. We plan to continue brewing favorites like the Arc Furnace Pilsner, Kome As You Are Japanese Rice Lager, Smith and Weizen Blood Orange Hefeweizen, Putin Out Russian Imperial Stout, and Pink Drink Raspberry Sour, along with a rotating cast of IPAs will continue to pour.”
“You will start to see our new creations like the Cold Quench Kölsch, (Yet-To-Be-Named) Hazy Pale Ale, and Peach Tree Thiolized IPA transition over to the new brand. And, going forward, all of our new beers will be under the U-Neek brand name.”
“Looking ahead, we are also launching a new small batch program: The U-Neek Brewing Company’s Owner’s Series. Erik and Johanna will be brewing limited, 15-gallon, batches for taproom-only releases. If something is a hit, we will scale it up for production brew and release. Our awesome taproom staff will also have the opportunity to create and brew some of their favorite styles on our pilot system.”
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“This new brand will celebrate the foundation built over the last 10 years and help carry us forward into the next 10 years! Come visit the taproom and watch the transformation unfold over the next couple of months. Big things are brewing for both the new U-Neek brand and continuing Crucible brand.”
U-Neek Brewing, the soon-to-be rebranded brewery and taproom, is located at 909 SE Everett Mall Way, Everett, WA 98208.
