Taking Our Own Advice
For years, the Washington Beer Blog has been evangelizing the word omnibibulous to anyone within earshot. The modern alcohol consumer doesn’t pledge sole allegiance to any one beverage. They’re equal-opportunity imbibers — a hazy IPA on Tuesday, a glass of merlot with Thursday’s dinner, a dram of whiskey on Saturday night, and a couple of cold pilsners for the ballgame on Sunday. The bottle doesn’t matter. The occasion does.
As recently as a couple of days ago, this is the gospel the Washington Beer Blog has been preaching. We’ve entreated craft breweries to expand taproom offerings and meet people where they already are. And yet, somehow, our own tome almost entirely fails to mention anything other than beer. The audience has evolved; we have not. Time for that to change. Time for us to take our own advice and lend me some attention to things like distilled spirits, ciders, and other stuff, too.
It’s Not Me, It’s You
Once upon a time, beer drinkers drank beer. Full stop. They stayed in their lane. AND, as the graph below shows, beer was the undisputed heavyweight champion of adult beverages. Now? It’s a three-way tie. Beer, wine, and spirits each get a participation trophy — and even that doesn’t capture the full picture.
What the graph can’t show is the behavior. Those three lines, color-coded and neatly separated, suggest three distinct consumer tribes. The reality is messier and more interesting than that. There’s really just one line — call it gray, call it “whatever sounds good tonight” — representing the growing crowd that drinks all of it.
Beer, Yes, Just Not So Singularly
Here on ye olde “beer blog,” expect more coverage of the craft distilling world going forward. You’ll also see more content about cider. Non-alcoholic alternatives? Maybe. And who knows — THC beverages might even make an appearance. The times are omnibibulous. It only makes sense that the Washington Beer Blog is, too.
If you are in the industry or a PR or marketing professional representing a cider producer, a craft distiller, or anything else that fits into our brave new omnibibulous world, please do not hesitate to reach out. Include us on your mailing list. Keep us informed.
Geeky Nerd Stuff
No, really, I get it. This might make your eyes go glassy, so feel free to skip it.
It’s somewhat mystifying how many folks in the craft beer industry don’t seem to care about this stuff, while other industries seem to care so very much about this stuff, but here it is. In 2025, the Washington Beer Blog received 1.75 million page views (147,000 per month). We entertained nearly 650,000 unique visitors. The year before was similar. How’d we do that? Search engines love us. It’s called SEO.
In our 17-year history, we’ve published ~8,000 stories on the Washington Beer Blog. Likely, 99% of that content is about beer, but the search bots at the Big G don’t care about beer. The bots and algorithms recognize that our content is quality content, whatever it’s about, and there is a metric crap ton of it. This is why they reward us with top-of-page search results; the subject matter is less important than the quality and volume of content.
Marketing and PR pros reach out to us every day, offering to PAY us to post things on our website. Things that are NOT about beer. Things that aren’t even beer-adjacent. Why? Because if we are talking about you and linking to your website, some of our Google juice rubs off on you. We enjoy impressive Domain Rating (DR) and Domain Authority (DA) scores. IYKYK.
All of this is to say, we are bigger than the friendly little PNW craft beer scene, though we are thrilled to be part of it and happy to use our high-octane Google juice to promote it. Now it’s time we share some of what we’ve built with other, similar beverage industries. Also, we know better than most that our audience is omnibibulous. Our content should be too.
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