No-Li Brewhouse announced today that is introducing a completely new look for its 6-pack bottle line up: Poser Pale Ale, Crony NW Brown Ale, and Slacker Brass Ale. The freshly designed bottles began hitting shelves last week. This seems to be something of a trend; we’ve recently reported on two other breweries that introduced new branding (Scuttlebutt Brewing and Full Sail Brewing).
“The new designs tell a story,” says No-Li Sales and Marketing Manager, Callet Ioane. “Like Spokane and the culture we’ve worked hard to build at No-Li, we wanted each image to have a vintage feel, while making an exciting, innovative statement.”
To realize this vision, No-Li Brewhouse partnered with Spokane Graphic Designer, Chris Bovey.
“No-Li is a craft beer that does not take itself too seriously. It’s approachable,” says Bovey. “I wanted designs that reflected that feeling – something worn in, familiar and classic, but brand new at the same time. No-Li is one of the few places in the country that have embraced the hometown pride and it shows in everything they produce.”
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In addition to the 6-pack portfolio, No-Li has partnered with Bovey on their Visit the Source campaign, upcoming Small Batch Festivals, and several special events.
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