These days, beverage alcohol consumers are increasingly drawn to the lighter side, often gravitating toward options offering lower ABV, calories, and carbs. That is not conjecture. It’s been mentioned in many reports about the current market trends. Generation Z is at the forefront of a change in consumer habits. Compared to preceding generations, Gen Z may be the soberest generation yet, but that doesn’t mean they are not drinking at all. They are simply making different choices and leaning into more health-conscious decisions, which often involves seeking out alcohol beverages of more modest dimensions.
Unsurprisingly, some of our local beer and cider producers have begun to dabble in the realm of lower ABV, lower calorie, lower carb, and gluten-reduced beverages. For example, Logan Brewing and Elliott Bay Brewing just released a collaboration beer called Let There B-Lite, a light lager with just 3.5% ABV and 99 calories. Some time ago, Seattle Cider Company introduced its line of light cider: VIVID. The company just released Ripe Plumb, a new addition to the VIVID lineup (more about that below). Of course, the rise of non-alcoholic beer is well documented and also speaks to the same trend.
If you keep an eye out, you’ll start to notice more and more of these kinds of health-conscious options. For instance, you’ll notice more low ABV options on taplists at brewery taprooms. For now, I will share the latest news from Seattle Cider Company regarding the release of VIVID Ripe Plum.
FOR IMMEDIATE RELEASE
sponsor
sponsor
sponsor
sponsor
sponsor
sponsor
sponsor
sponsor
sponsor
sponsor
Seattle Cider Company Introduces Ripe Plum to the VIVID Light Cider Lineup
SEATTLE, WA – March 3, 2025 – Seattle Cider Company is thrilled to announce the launch of Ripe Plum, the newest addition to the VIVID Light Cider brand family. Crafted with fresh-pressed Washington apples and vibrant plum juice from locally sourced fruit, Ripe Plum is a refreshing and flavorful cider that embodies the spirit of the Pacific Northwest.
sponsor
sponsor
sponsor
sponsor
sponsor
sponsor
sponsor
VIVID Light Ciders are known for their bold flavors despite boasting a notably lighter 4.2% ABV. Ripe Plum balances the crispness of Washington apples with the sweet, tangy complexity of sun-ripened plums, delivering a unique taste profile that’s full of character and easy to drink.
“The response to our VIVID Light Cider brand family has been incredible as more drinkers seek out options that are lower in ABV and crafted with consciously sourced ingredients,” said Felix Madrid, General Manager at Seattle Cider Company. “We’re excited to add Ripe Plum to the lineup, bringing a new bold yet balanced flavor for cider drinkers to enjoy.”
Plum as a flavor is having a moment, gaining popularity for its deep, rich taste and versatility. But it also has a timeless quality that gives it real staying power. “By pairing fresh, local, plum juice with Washington apples, Seattle Cider Company has created a cider that feels both on-trend and classic, ensuring it will remain a favorite for seasons to come,” shares Scott Katsma, Brand Development Manager.
Ripe Plum (4.2% ABV) will be available starting March 2025 in 12oz cans and on draft at select retailers and establishments across Washington and beyond. Fans can also find it at the Seattle Cider Taproom (4660 Ohio Ave S. Seattle, WA 98134) in Seattle’s SODO neighborhood for a release party on Thursday, March 6. The release event will feature Ripe Plum on draft and packaged to go, cider cocktails, and local food trucks.
To learn more about Ripe Plum and the VIVID Light Cider brand family, visit seattlecidercompany.com or follow us on Instagram, Facebook, and TikTok @SeattleCiderCo.
About Seattle Cider Company®
A leader in craft cider since 2013, Seattle Cider Co. ferments innovative, award-winning ciders in the heart of the Pacific Northwest.
Seattle Cider offers an incredible line-up of year-round and seasonal offerings and has something for every cider drinker. Seattle Cider products are available throughout
Washington, Alaska, Colorado, Idaho, Illinois, Massachusetts, Minnesota, Missouri, Montana, Nevada, Oregon, and Wisconsin. Seattle Cider ships direct to customer in 38 states. Visit Seattle Cider Taproom at 4660 Ohio Ave. S. in Seattle. For more information, visit seattlecidercompany.com, or follow Seattle Cider Company on Facebook, Instagram, and TikTok (@seattleciderco).
To learn about other recent beer releases, visit our New Beer Releases page.
