There’s a new beer bar coming to Renton. I’m talking about 50 taps and 500 bottles. Serious stuff. World of Beer will open at The Landing in Renton on Monday, April 22. I actually stopped in the other day for a sneak peek. It was still a bit of a construction zone, but it certainly is coming together nicely. We reported on this story back in September when we first learned that World of Beer was coming to town. The official press release about the grand opening is below.
I share a couple pictures below to give you an idea, but understand that they are still finishing up the build-out. And also, my pictures (phone shots) are not very good. Actually, when I was there, the staff was going through beer training – studying style guides and such. As I understand it, in addition to the beer training, the bartenders undergo a draft system training program as well.
World of Beer is a chain of beer bar bars originally hailing from Tampa, Florida. The focus is entirely on the beer; they serve no food. World of Beer has locations in about a dozen states and now plans to open several locations here in Washington. The first of these will open next week in Renton. You might raise an eyebrow when you hear that these folks are not locals, but rest assured they seem to know plenty about beer. As I saw it, the opening day draft list will be impressive.
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The other day I was at Brouwer’s Cafe for a tasting symposium – Identifying Off-Flavors in Beer. I happened to sit down next to Ian Coyne, the Product Manager for World of Beer. Ian is a World of Beer veteran and moved here from Texas to open the Renton location. He is keenly aware of the amazing beer culture we enjoy here in Washington, he already knows a lot more than local beer geeks might expect him to, and he knows there is a lot to learn. He had a certain amount of enthusiasm in his voice when he said that, I might add.
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Here is the press release:
WORLD OF BEER BREWING NEXT LOCATION IN SEATTLE
Popular Craft Beer Tavern Opening Doors in First Washington Location
TAMPA, FLA (April 15, 2013) – World of Beer (WOB) a thriving beer-centric tavern boasting an extensive collection of brews from around the globe, will expand into Renton, Washington at 822 N 10th Place, on April 22, 2013. This is World of Beer’s 40th location, and its first location in Washington. WOB Renton will boast over 500 bottles of beer and 50 rotating taps.
The new tavern is located in the heart of urban Renton. This location will partner with local restaurants such as The Rock, Vino at the Landing, Gyros House, Jimmy John’s, Fresh Way Pizza and Five Guys Burgers. Food delivery from these restaurants is available to all patrons.
“World of Beer Renton, with over 500 bottles and 50 rotating drafts of great craft beer, live entertainment and an educated, passionate staff is a truly uncommon establishment where the experience is as essential as the product,” says Lisa Weatherston, VP of Marketing for RKE Franchising Group.
After three years with World of Beer, Weatherston is excited to be a part of this new Renton location. At the opening, there will be raffle prizes throughout the night, with tickets available for $1.00. WOB Renton will send all proceeds from the raffle to the Renton Fire Department. The Clinton Ellison Experience will be featured as the evenings’ live entertainment at 8 pm.
World of Beer’s events include monthly brewery nights and spotlights, tap takeovers and beer-centric events celebrating American Craft Beer Week, Dogfish Head Shark Attack, WOBtoberfest and more.
Happy Hour will be held Monday through Friday from 3-7pm. Weekly promotions include, Monday: Service Industry Night with half off all drafts open-close, Wednesday: WOB University Night with half off select drafts for faculty and students from open-close and Thursday: Ladies’ & Military Night with half off select drafts and wines open-close.
The ‘WOB Culture’ is unlike any other. The specially trained staff has completed an extensive, two-week beer school, and are on-hand to guide customers through the World of Beer experience centered around a global menu of beverages, live music and televised sports.
WOB rewards its customers by offering a ‘Loyalty Club Program’ that enables them to earn points on trying different brews. Customers earn one point for every different beer purchased at WOB, gaining them access, appreciation and rewards. The program is available to all patrons.
WOB was founded in Tampa, FL in 2007. They are now launching their 40th location in Seattle, WA. Taverns are currently open in 12 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO and SC). Locations to soon follow are Miami, FL, Gainesville, FL and Katy, TX.
World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increase their beer knowledge in a comfortable and upbeat setting. Visit www.wobusa.com.
Hype Group: Hype Group is a full-service marketing, advertising and public relations agency. Visit www.hypegroup.net.
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