The beer marketplace has evolved into an increasingly competitive arena. To capture consumers’ attention, as always, good beer is essential, but nowadays a good marketing strategy is more important than ever. And of course, today that involves digital marketing. The University of California Davis has long offered education for those who produce beer, but now the university has introduced a new program for the professionals who market the finished product: the Digital Marketing for Craft Breweries program.
The course provides tools and strategies to develop and execute a robust digital marketing strategy to elevate a brewery’s online presence, drive consumer engagement, and spur business growth. Below, you will find all the details in an announcement from UC Davis.
UC Davis CPE Launches Online Marketing Course for Craft Beer
Take your marketing efforts to the next level with UC Davis Continuing and Professional Education’s new online course Digital Marketing for Craft Breweries. Designed to help brewers succeed in today’s competitive craft beer market, this course provides you with the tools and strategies to develop and execute robust digital marketing to elevate your craft brewery’s online presence, drive customer engagement and fuel business growth. Taught by industry experts Emily Hutto and Julie Rhodes, this course consists of a live online classroom and weekly office hours for one-on-one instructor access, along with prerecorded content and weekly assignments—all designed to help you build a comprehensive digital marketing plan for your craft brewery. The course runs from March 3 to April 27. Enroll today!
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Who Should Enroll?
- Brewery owners and producers of craft beer
- Entrepreneurs and homebrewers who are considering launching a brewery
- Individuals looking to enter or who are already working in the brewing industry on the operations side
What You’ll Learn?
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In just eight weeks, you’ll gain the knowledge and skills to navigate the digital landscape confidently and propel your craft brewery to new heights. Topics include:
- Essential digital marketing concepts, such as branding, social media, email marketing, SEO and paid advertising
- Crafting a digital marketing plan that aligns with your goals, target audience and budget
- Creating and optimizing compelling content
- Evaluating performance metrics and making data-driven decisions
- Strategies for keeping up to date with digital marketing trends so you can stay ahead of the competition
About the Instructors
Julie Rhodes is an expert in off-site beverage sales, digital marketing, leadership, team management and distributor partnership management. She has more than two decades of experience in the food and beverage industry and owns Not Your Hobby Marketing Solutions, an educational services and strategic business consulting company built specifically for small to medium-sized craft beverage companies.
Emily Hutto is an experienced journalist, marketing professional, and public speaker who specializes in the craft beverage supply chain. After years of freelance writing and authoring the book Colorado’s Top Brewers, she founded RadCraft in 2012 to serve the communications needs of maltsters, hop farmers, brewers, and distillers.
For more information or to enroll, visit the web.
Media Contact: Phil Wade, pmwade@ucdavis.edu
About UC Davis Continuing and Professional Education
For more than 60 years, the UC Davis Division of Continuing and Professional Education has blended the distinctive academic expertise of UC Davis with practical training that immediately improves capability and job performance. This “Career Curriculum” supports working professionals as they refresh and expand job skills over the course of their careers. With nearly 50,000 annual enrollments in professional, academic and enrichment courses and nearly 3 million enrollments on Coursera, UC Davis Continuing and Professional Education serves lifelong learners in the growing Sacramento region, all 50 states and more than 100 countries.
