It’s a new addition to the lineup, but it is not necessarily a new beer. Introduction event this Saturday.
Some years ago, Reuben’s Brews partnered with Brouwer’s Cafe to create a house IPA for the venerable beer bar. It was called Triumvirate IPA, and it was really good. It won some very fancy awards but was not part of Reuben’s regular, easy-to-find lineup. The name stemmed from the fact that, at the time, Reuben’s brewed it for the three establishments in the Brouwer’s family: Brouwer’s Cafe, Burgundian, and Bottleworks, which is where you’d find it away from the Reuben’s taproom. Two of those fine beer halls are gone, but the beer lives on in a slightly modified form: Brighten Up IPA.
“When life gives you grey skies, grab a Brighten Up IPA,” said the release announcement. “Our newest year-round beer is brewed with a vibrant blend of Mosaic, Amarillo, Nelson Sauvin, and Simcoe hops, bursting with juicy grapefruit, passionfruit, and a hint of pine. Its light body and crisp finish make it easy to drink, while a gentle fruity sweetness keeps things balanced. Brighten Up IPA is here to lift your spirits with a gold-medal-winning recipe and a refreshingly bright character. Ready to find your ray of sunshine? Use our Beer Finder to track down Brighten Up near you!”
Even the can’s artwork was designed to add a little brightness to your day. It was fashioned to conjure thoughts of those bright, crystal-clear days that sometimes bless us during the Northwest’s otherwise dark winter months.
And there’s a release party, too!
Join Reuben’s Brews to celebrate the introduction of Brighten Up IPA on Saturday, January 18th at the taproom in Ballard. They’re calling it a Brighten Up Neon Party, where bold colors and good vibes collide. Stop by to sample the new beer and maybe get some to go. Dress in your brightest neon outfits. Strike your best awkward family (or friend) photo poses for our professional photographer, who will capture pictures at no cost from 2:00-6:00. They take the picture and you’ll get a copy within minutes, a perfect way to light up your day and create some fun memories.

To learn about other recent beer releases, visit our New Beer Releases page.