Pike Brewing releases a beer to benefit WSU’s Cougar Collective

Cans of Ol'Crimson lager.
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Ol’ Crimson Legendary Lager represents a partnership between Pike Brewing Company and WSU’s Ol’ Crimson Booster Club. Pike Brewing officially releases the beer on May 10th. Ol’ Crimson Lager will be available on draft and in 12-ounce cans at retailers across the Pacific Northwest. You’ll also find it at Pike Brewing’s three locations in Seattle–Pike Pub, Pike Fish Bar, and Pike Taproom Summit.  

Proceeds from the beer will benefit the Cougar Collective, a non-profit alumni group that supports academic and athletic programs at Washington State University. The Cougar Collective works to enhance the opportunities for WSU student-athletes through Name, Image, and Likeness (NIL) opportunities. So if you want to help the Cougs put winning teams on the field, this is a way to pledge your support by enjoying a tasty beer.

A can of Pike Brewing's Ol' Crimson.

Here is the official release announcement from Pike Brewing.

Pike Brewing Releases Special Ol’ Crimson Legendary Lager Supporting WSU’s Cougar Collective

SEATTLE, Wash.— Pike Brewing is excited to announce the release of Ol’ Crimson Legendary Lager, a crisp and crushable lager beer brewed in partnership with The Ol’ Crimson Booster Club and the Cougar Collective.


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Ol’ Crimson Legendary Lager is a classic American lager brewed with Washington-grown Lyon Pilsner malt and Cashmere hops from the Yakima Valley to create a clean malt body and a light, refreshing hop finish and an approachable 4.8% ABV. A portion of proceeds from the sale of Ol’ Crimson Legendary Lager will benefit the Cougar Collective, a non-profit alumni group that supports academic and athletic programs at WSU.

“As a proud Washington brewery, we’re always looking for ways to celebrate the cultures and communities across our great state,” said Charles Finkel, Founder of Pike Brewing. “With Ol’ Crimson Legendary Lager, we’ve crafted a thirst-quenching lager that all Washingtonians can enjoy while giving back to the Cougs and supporting their athletes.”


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“Ol’ Crimson Legendary Lager is going to be a game-changer,” said Luke Wetzstein, Board Member with the Cougar Collective. “Cougs from all walks of life stepped up to offer their knowledge and expertise to make this happen. When we joined forces with Pike Brewing and the Board of Directors of the ‘Ol Crimson Booster Club, we knew we had created something truly special.”

“The Ol’ Crimson Flag is recognized the world over as a symbol of  the deep rooted resilience and commitment of undefeated Cougar fans,” said Kira Bottles, Board Member with The Ol’ Crimson Booster Club. “We don’t succeed without engaged and supportive partners who care deeply about student-athlete representation in college athletics. After 24 seasons, this new partnership allows us to support those student athletes through additional unique Washington State passions.”

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