Introducing a Unicorn: Reuben’s Brews Releases Its N-A Fresh Hop IPA

A flyer for fresh fridays, dark green letters against a bright green background






Across the Pacific Northwest, fresh hop beers are hitting the street hard right now. You’ll have no trouble finding one or more of them at your favorite brewery taproom or beer-focused bar. Reuben’s Brews doesn’t want anyone to feel left out, so on Friday, September 25th, the brewery releases its first fresh hop NA IPA.

A bit of a unicorn, yes, but Reuben’s Party On Fresh Hop NA IPA is not the first or only beer of its kind; most notably, Crux Fermentation Project’s annual offering is called NØ MØ Feeling Fresh IPA. Three Magnets/Self Care has done it, but apparently not this year. As we explained in a previous story, brewing NA beer is not as easy as some folks might imagine. In fact, it’s pretty damned difficult. Introduce the volatility of fresh hops to the process, and it’s easy to understand why Fresh Hop NA beer is a beast and, thus, why it is rare. Not to mention that there are not a lot of NA brewers located in the PNW, which is pretty much a prerequisite if you’re going to dabble in the art of fresh hop beer. 

Reuben’s Party On Fresh Hop NA IPA is one of the beers featured for this week’s Fresh Hop Friday event at the brewery’s taprooms in Seattle (Ballard and Downtown). “This Friday’s fresh hop release is an extra special milestone, and every bit of delicate work that went into brewing it was worth it! Introducing Party On: Fresh Hop N/A IPA (<0.5% ABV), our very first non-alcoholic fresh hop brew!”

“We brewed this one with Oregon-grown wet Amarillo hops, famous for their vibrant orange-citrus character and floral bouquet. Expect bursting notes of sweet orange, grapefruit, and tropical fruit backed by subtle herbal and spicy undertones—all with zero alcohol and maximum harvest flavor.”

​”Whether you’re taking a night off, moderating, or just love great beer, this release is built to delight your day. It’s available in 12oz 6-packs at our taprooms in Ballard + Downtown Seattle, and it’s heading to a frosty cooler near you throughout the PNW!”

​Other Fresh Hop Brews Tapping at Ballard & Downtown Seattle Taprooms: Fresh Hop First Pick West Coast Pils 5.4% ABV – “Freshly harvested Luminosa hops make First Pick burst with notes of peach-mango lemonade, candied orange peel, papaya, and guava. A touch of Citra adds bright citrus, while German Pilsner malt and flaked rice deliver the crisp, clean finish that defines a great West Coast Pils. This taproom exclusive brew is available on tap + in 16 oz 4-packs!”

Learn more about Fresh Fridays at Reuben’s Brews. 


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