I promise this is about a beer thing. Great Notion Brewing has planned some merriment for later this month and I share that info, but first a quick history lesson for the unenlightened.
In the early 1960s, Ken Kesey wrote two books that qualify as American masterpieces: One Flew Over the Cookoos Nest and Sometimes a Great Notion. The former, an immediate best-seller, became an Oscar-winning film in the 1970s. The latter inspired the name of Great Notion Brewing in Portland. More than the name, Kesey’s imaginative and oft-wacky spirit inspired the kind of creativity for which the brewery is known.
Funded by the author’s success, Ken Kesey and his band of Merry Pranksters toured the U.S. back in the 1960s conducting “acid tests” on willing participants. The Mary Pranksters and Kesey’s recognizable, psychedelic bus, Further, would roll into town, set up shop in a park or other public space, and feed then-legal LSD to anyone who wanted it.
That’s the most basic, high-level version of the story of the Merry Pranksters. I encourage you to learn more about this page of American history on your own. In the meantime, let’s talk about what Great Notion Brewing is up to.
Inspired by all of the above, Great Notion Brewing is preparing to celebrate
GET ON THE BUS WEEK (GOTBW) starting on Bicycle Day (Wed, April 19th). The event coincides with the reopening of the Great Notion Pop-Up Beer Garden in SE Portland (2015 SE Division St), which reopens on 4/20.
Get on the Bus Week will see Great Notion drop some special beers and merchandise. Get on the Bus Week is the brewery’s celebration of the week encompassing Bicycle Day, the first recorded LSD “trip” by Albert Hoffman on 4/19, and the celebration of cannabis on 4/20.
Here’s what Great Notion Brewing has in store for you. Keep an eye out for these beers in beer flights, regular draft pours, or packaged 16oz cans to go:
- Reefer(m) Madness – Remember the fun Reefer Madness movie?!?! 6.3% Smoothie-style tart ale with Strawberry, Blueberry, Blackberry, Raspberry, Mangosteen, and Marshmallow.
- Bicycle Day – 7.5% Fruited Sour Ale with Peach, Apricot, Pineapple, and Orange. Surprise unexpected color to celebrate the trip!
- Merriest Dankster – 10% Haze for days! Hazy Triple IPA with Columbus, Simcoe, and Enigma hops
- POG Frog – 6% Tart Ale with Passionfruit, Orange, and Guava
- Triple Dank Shark – 10% Uber-dank Hazy Triple IPA with Strata, Nelson Sauvin, Citra and Galaxy hops
- TBA New Merch!
- Tattoo bus at Division with Great Notion tattoos
- Fun scratch-off contests with prizes with the purchase of GOTBW flights
About Great Notion’s Portland SE Division St. Pop-Up: The outdoor beer garden is slated to serve beer flights, full draft pours, packaged beer to go, and merchandise starting on Thursday, April 20th (4/20) with open hours Thurs-Sun 3-9. Beginning in June, hours expand to 12pm-9pm, 7 days a week.
Great Notion says, “Food will be provided by the amazing Papi Sals like last year, but with rad food collaborations from their friends! …The Division St. beer garden will also have giant Jenga, giant Connect 4, cornhole and more fun.”
“We are hyped to kick off the Spring season the right way with our outdoor PDX beer garden and hella fun beers,” exclaims Great Notion CEO Paul Reiter. “Get on the Bus Week was super rad last year with almost every customer blown away by the flavors of our GOTBW flight. We expect to level up the vibe this year tenfold!”
Customers can purchase GNB’s Get on the Bus Week beers at greatnotion.com, on the GN mobile App, or at one of Great Notion’s 7 locations in Seattle, Portland, Sacramento or Berkeley. Keep an eye on the Great Notion Instagram feed for more info about the impending merriment.
For more news about recent beer releases, visit the Washington Beer Blog’s New Beer Releases page.
For more beer-related events around Washington, check out the Washington Beer Blog’s events page.