Fremont Brewing created an exclusive beer, available on Alaska Airlines flights and in the airline’s lounges.
Two notable, Seattle-based brands teamed up to create this one: Cloud Cruiser IPA. Alaska Airlines announced today that the beer is available complimentary for first-class and premium-class passengers, and available for purchase for all other passengers. It is also available in select Alaska Airlines lounges.
To create a unique and delicious beer, Fremont Brewing worked with Alaska Airlines to engineer a beer well-equipped for the mission. They even flight-tested versions of the beer before landing on a final recipe, experimenting with different hop blends and taste-testing them at cruising altitude.
“Cloud Cruiser IPA is brewed with a select blend of malts and Washington grown to stay fresh in the air with you,” said Matt Lincecum, Fremont Brewing’s Founder and Owner. “Fremont crafted Cloud Cruiser using years of experience providing beer to Alaska’s flights across the country. Brewed Fresh to be Brought Fresh to you. Because Fresh Beer Matters!”
They also paid special attention to the design of the can, which showcases an Alaska Airlines 737-8 MAX soaring among the clouds above a retro-inspired backdrop of snow-capped mountains, trees, and waterways. The two companies’ creative artists worked collaboratively to brainstorm ideas for the co-branded can.
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“It was a pleasure collaborating with the Alaska Airlines team to develop the Cloud Cruiser can — representing the iconic Alaska Airlines plane and logo in the sunset sky against the background of the Cascade Mountain range — we had fun using every color we could squeeze onto this can,” said Dan Stuckey, Fremont Brewing Graphics Manager.
“The Cloud Cruiser is the result of two beloved and popular Pacific Northwest brands coming together to create a top-tier beverage to add to our premium line-up,” said Todd Traynor-Corey, Alaska Airlines managing director of guest products. “The only place in the world you’ll be able to find this one-of-a-kind craft beer is if you’re flying on Alaska or in one of our lounges. We have already received feedback from the first guests to taste our new premium West Coast product who say they can’t wait to fly us again and order another can of Cloud Cruiser.”
“The collaboration between Alaska and Fremont is not just about the artwork on the can, it is the story of two Seattle-based brands that share common values, coming together to create a remarkable product we hope brings a smile to our guests who drink it,” said Jonny Mack, Alaska’s studio creative manager. “We felt that a national park-inspired design with one of our aircraft, in Alaska colors, speaks to our roots in the Pacific Northwest. The creativity and thoughtfulness that went into the design of this can is just another example of bringing to life our value of ‘Being Remarkable.’ It’s amazing to be part of an Alaska Air first and I’ll raise a can of Cloud Cruiser to many more!”
For more news about recent beer releases, visit the Washington Beer Blog’s New Beer Releases page.
