At first, when I heard about this and other offerings like it, I wondered about the novelty of the concept. Sure, the idea of a beer version of an Advent Calendar was kind of cute and catchy, but would the beer-loving public actually buy into it? Part of me said, “Bah humbug!” Like old Ebenezer, my heart has warmed to the idea.
As they often do, the folks at Reuben’s Brews prove that whatever it is, if you do it well, beer drinkers will approve. Reuben’s Brews is about to start taking pre-orders for its popular Advent Calendar beer boxes. If you want in on this new holiday tradition, here’s what you need to know.
Tomorrow, November 9th at noon, Reuben’s Brews begins taking orders for its Advent Calendar boxes. Understand the rules and follow them! Here is the announcement from the brewery.
2021 ADVENT CALENDAR PRESALE BEGINS TUESDAY 11/9 AT 12PM EXCLUSIVELY ONLINE
The moment you all have been waiting for: our 2021 Advent Calendar boxes will be available for presale beginning tomorrow at noon! Please read the entirety of this message for complete information on the availability of these boxes.
This year’s Advent box features 24 different cans and bottles running the full gamut of our breadth of beers and seltzers, plus some other fun presents! Look for a surprise mixture of year-round favorites, special debut seasonal cans, as well as vintage wild program and barrel-aged bottles. Drinking through this Advent Calendar will give you – or a special person you are gifting this box to! – a wonderful and more-complete picture of what we brew here at Reuben’s Brews.
This is a very special item that we are proud to share with our community and it is the culmination of a busy autumn brewing season from our entire team.
Boxes will be available presale exclusively on our online store ReubensBrews.com/Shop beginning at 12pm on Tuesday, November 9th. Each box is hand-packed and we have a limited number of boxes available so we recommend ordering early!
The limit is ONE BOX PER PERSON so that we can spread the cheer widely! Note that orders exceeding this limit risk being canceled in their entirety. Proxies are allowed, but please include their information in the notes section while checking out. Note: this box is not available for shipping, and must be picked up at our Taproom.
Advent Calendar box pickups will begin on SATURDAY, NOVEMBER 27th which is Small Business Saturday at Reuben’s Brews. Boxes will not be available for pickup before 11/27, and we recommend purchasing this box on its own, and not with any other items currently available. Please disregard any automated emails from our sales system saying your order is available for pickup, they won’t be available until 11/27: this is a known issue we apologize for. Stay tuned for more announcements of what other special plans we’ll have for this Advent Box release day!
Happy Holidays! Thank you as always for your support and enthusiasm.