FOR IMMEDIATE RELEASE
Great Western Malting Launches Low Color Wheat Malt and Chit Malt — Two New Products Sourced from Northwest Farms and Designed for Today’s Brewers
Vancouver, WA — April 23, 2025 — Great Western Malting, the oldest maltster in the Western U.S. and part of the Soufflet Malt family of brands, proudly announces the launch of two brewer-driven products: Low Color Wheat Malt and Chit Malt.
Great Western Malting (GWM), a leading North American malt supplier since 1934, sources its grain from farms across the Pacific Northwest – a region defined by its rich terroir, arid soils, and pristine mountain water – ideal for growing world-class ingredients. This regional advantage, paired with decades of malting expertise, enables GWM to deliver high-quality products tailored to the needs of today’s brewers and distillers.
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Crafted with this premium locally sourced grain and shaped by real brewer feedback, these new malts reflect Great Western Malting’s commitment to innovation and performance, with a deep understanding of the brewing community:
Low Color Wheat Malt is officially the lowest color wheat malt in the industry—built for brewers who want maximum body, haze potential, and head retention with minimal color contribution. Perfect for Hefeweizens, American Wheats, or hazy IPAs, this malt delivers a creamy mouthfeel and excellent head retention while keeping your beer bright and vibrant.
Chit Malt provides a cost-effective, domestic solution for boosting foam stability, mouthfeel, and body across a range of beer styles. With minimal modification and elevated protein content, Chit Malt is a lightly processed malt that enhances without overcomplicating your grist recipe. As a locally sourced alternative to imported chit malt, it brings consistency and value to brewers looking for economical ingredients.
“These malts are a direct result of real conversations with real brewers.” said Abi Conner, Product Manager at Soufflet Malt. “Our team is always listening, always collaborating, and always pushing to deliver better tools for our customers. These two new products are proof of that. With the support of Soufflet Malt’s global expertise and our local grower network, we’re proud to offer innovative, high-performance malt solutions that reflect both tradition and progress—malt for the modern brewer.”
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Both Low Color Wheat Malt and Chit Malt are available now exclusively through Country Malt Group in all distribution centers across North America.
Those attending the Craft Brewers Conference April 29–May 1 in Indianapolis are invited to stop by the Country Malt Group booth #3300 to learn more, grab samples, and taste beers brewed with Low Color Wheat Malt.
About Great Western Malting
Since 1934, Great Western Malting has proudly supplied brewers and distillers with premium malt sourced from the rich terroir of the Pacific Northwest. With deep roots in the region’s farming community and strong relationships with independent growers, Great Western Malting delivers high-quality, consistent malt that reflects both heritage and innovation. As part of the Soufflet Malt family—the world’s leading maltster—Great Western Malting combines local commitment with global support to meet the evolving needs of the modern-day beverage maker. greatwesternmalting.com
About Soufflet Malt
Soufflet Malt is the world’s leading maltster, with 41 malting plants across 20 countries in Europe, Asia, Africa, Australia and America, and more than 2,300 employees. Soufflet Malt boasts a production capacity of 3.7 million tons of malt annually to meet the demands of its customers – large breweries and craft brewers, distillers and other industrial players – around the world. Building on its local farming roots and global reach, Soufflet Malt acts as a trusted supplier of quality malt, serving customers through household brands such as Cryer Malt, Barrett Burston, Scotgrain Agriculture, Tchecomalt, Castle Malting Group, Bairds Malt, Canada Malting Co. Ltd, Country Malt, Great Western Malting and Durst Malt. With a commitment to pioneering sustainable malt solutions, Soufflet Malt remains steadily focused on innovation across its entire value chain. Our vision: To Unleash the Power of Malt. For more information: souffletmalt.com
