A year-round triple IPA might sound surprising, but then again…
If I said it was a new pilsner or light lager, it would shock no one. If it was a new hazy IPA, ho-hum. But it’s nothing so predictable. Fremont Brewing just introduced Extra Lush Triple IPA, the newest addition to its regular lineup. Available in 6-packs of 12-oz cans and single-serve 19.2-oz. cans.
I share the official release announcement below, but first, here’s something to think about. Over the past few years, scan data shows that people are buying less craft beer at retail outlets. One very notable exception involves imperial hazy IPAs packaged in 19.2-ounce cans. Big, juicy, hazy beers in single-serve cans are selling well, especially at convenience stores. Voodoo Ranger Juice Force IPA is a great example. It clocks in at 9.5% ABV, is available in the big cans, and has enjoyed very happy sales numbers.
Here is the official announcement from Fremont Brewing.
Fremont Brewing Unleashes Extra Lush: A Year-Round Triple IPA with Big Tropical Energy
SEATTLE, WA – Fremont Brewing is proud to announce the release of Extra Lush Triple IPA, a bold, tropical-inspired evolution of one of its most beloved beers, now part of Fremont’s year-round lineup. Weighing in at 9.8% ABV and packed with citrusy, juicy character, Extra Lush delivers massive flavor for fans who like their IPAs loud.
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Building on the legacy of Lush IPA, this triple IPA is built on a foundation of 2-Row Pale malt and layered with an expressive blend of Citra, Mosaic, Citra Cryo, Mosaic Quantum Brite, and Citra Quantum Brite hops. The result is a tropical hop profile that delivers bright, citrusy aromas of orange and grapefruit with layers of resinous pine, stone fruit, and pineapple.
“This is the beer our brewers have always wanted to make,” said Fremont Brewing CEO and Founder Matt Lincecum. “We took everything people love about Lush and turned the dial to 11. Extra Lush is our way of showing what’s possible when you go all in on hops and flavor.”
Extra Lush Triple IPA is available now in 12 oz. 6-packs and 19.2 oz. single cans at both of Fremont’s Urban Beer Garden locations and select retailers. To learn more or locate Extra Lush near you, visit www.fremontbrewing.com.
To learn about other recent beer releases, visit our New Beer Releases page.
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