First of all, happy anniversary to Stoup Brewing. It was seven years ago almost to the day that Stoup Brewing opened to the public, welcoming guests to the taproom for the first time. Lara Zahaba, one of the owners, recalls that it was a simple but exciting time. “Nosh Fish and Chips (food truck) was outside and we had the main taproom only. It was pretty exciting. Of course, we can’t host a big celebration this year but we didn’t want to let the day slip by without mention either.”
Over the past seven years, things have changed a lot in the Ballard Brewery District, which is now home to more breweries than you can count on your fingers, and Stoup Brewing exemplifies those changes perfectly. It was a comparatively modest affair in 2013 and has since seen the addition of the beer garden, the separate upstairs taproom, and the expanded production space in the adjacent building. One thing that remains unchanged, the beer has always been excellent.
Stoup Brewing Introduces New Cans
Not long ago, Stoup Brewing began canning its beers. It was something of a lurch into the world of packaged beer, necessitated by the pandemic. The most important thing was to get cans of beer to the market and they fashioned the branding as best they could. Perhaps you’re familiar with their “Hello My Name Is…” label design, which included the timely tag line “Desperate Times Do Call for Emergency Beer.” That in-house design was always intended as a temporary, immediate solution, but still had a kitschy character that seemed clever and intentional.
Now the company is rolling out the kind of branding it always imagined on its cans.
“While canning was always in the 2020 plans, Stoup Brewing wasn’t quite ready to launch when the March shutdown due to COVID-19 spun the brewery into emergency mode,” said Lara. “But with draft sales essentially turned off, packaging beer immediately became critical to survival, we had to scramble. We are excited and ready to share these new cans because they look and feel like Stoup and are sure to resonate with anyone that has spent time in our taproom.”
Stoup fans will recognize that the design incorporates the taproom’s beer-themed mosaic wall.
It should come as no surprise that the first beer to be released in the new package design will be Stoup’s flagship Citra IPA. Look for Citra to be closely followed by Pistol Fingers IPA and then Mosaic Pale Ale and German Pilsner.
“All three owners express their gratitude to Sean Sfigaloa of KRFTWRK for the beautiful label design and to Seattle beer lovers for all of the support through these crazy times. We are excited to keep making beer you like to drink and delivering it in pretty cans!”
To stay up on all the latest release information by following @stoupbrewing on Facebook, Instagram and Twitter.