The beer has not changed, but Reuben’s Brews updated and refreshed the look of things
You’re used to seeing cans of beers like Crikey IPA, Hazealicious, and other crowd favorites from Reuben’s Brews on the shelves at beer retailers, but now they’re going to look a little different. Some folks might think the change is subtle, but Reuben’s Brews knows that occasionally you need to switch things up a little bit. The beer has not changed, but the brewery has introduced its latest brand refresh.
“After months of work, we’re proud to unveil refreshed cans for your everyday favorites,” said an email introducing the new look. “Known for our commitment to crafting beer from the glass backwards, we took the same amount of care and devotion to refresh the outside of the can as we do to brew the beer inside.”
“And while the precious nectar inside the cans hasn’t changed, the update goes beyond mere aesthetic changes; it deepens the connection with each beer. The iconic “r” has been subtly enhanced to offer a window into each beer’s story, and the addition of a new silhouette invites customers to explore the depth behind every can design.”
“Whether it be the spires of Prague on Czech-style Pilsner or the machinery on Robust Porter representing that this beer is one of a handful that has been brewed on all three of our brewhouses, each beer has its own unique story to share.”
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According to Adam Robbings, one of the founders of Reuben’s Brews, “Just as we all update our wardrobes over time but are the same people underneath, our cans have updated their look but are still the same great tasting beers at heart,” “We spend every week making our beers just that little bit better, working to add delight to your day. It’s been a really fun project to brighten up our cans and better share each beer’s story!”
Reuben’s Brews introduced its last refresh in 2019. Just like last time, the new designs are consistent but quite different. As it did then, this time around the brewery worked with Top Hat, an award-winning design and branding agency that works with several other craft brewing companies. While continuing to boldly highlight the Reuben’s cursive “r” on each can, the latest change reflects a natural progression of the cans over time.
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In addition to the can upgrade, the refresh includes the introduction of new 12-pack boxes, merchandise, and Point-of-Sale materials—these stories will bring life to each of the beers. Expect the new designs to roll out across the Pacific Northwest from late June onwards. Or visit one of the Reuben’s Brews taprooms to experience the refreshed look and feel of your favorite Reuben’s beers.
