Updated October 12th – Join Two Beers Brewing and representatives from the Washington Trails Association (WTA) at The Woods Tasting Rooms on Monday, October 17th for a special release party. At the event, they’ll release a special, small-batch, fresh-hop version of Wonderland Trail IPA. Along with enjoying the beer on tap, they’ll also offer cans of the beer so you can take some home.
This special version of Two Beers’ flagship IPA commemorates the formation of a new partnership with the Washington Trails Association. Here is our original post about this new partnership and program.
It’s always been a natural pairing, but now Two Beers Brewing makes it official
The first version of the beer was introduced back in 2015 as an homage to one of Washington state’s most treasured and grueling trails: the Wonderland Trail. Not for the faint of heart, it’s a 93-mile loop trail that circles the base of Mount Rainier—all the way around, up and down, a total of 22,000 feet of elevation gain. More than a name, Wonderland Trail IPA has always represented a visceral relationship between Two Beers Brewing and the great outdoors. (Read about that relationship here.)
Today, Two Beers Brewing announced a new partnership involving Wonderland Trail IPA and the Washington Trails Association (WTA). Moving forward, the brewery will donate a portion of proceeds from the sale of Wonderland Trail IPA to the WTA.
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To mark the establishment of this partnership, look for some new packaging to further illustrate the relationship between the beer and the great outdoors. Also, in October, look for a limited-release fresh hop version of the beer.
If you are a savvy Washington hiker, you’re probably familiar with the WTA and its website, wta.org. The non-profit organization is an invaluable resource for Washington’s hikers. The trip reports, which are created by thousands of WTA website users, are a necessity for any serious hiker; hitting a trail without reading recent WTA trip reports is pure folly.
Wonderland Trail IPA, a beer born out of a love affair with hiking, now benefits the Washington Trails Association. It’s perfect. It’s a natural pairing. Here’s the announcement from Two Beers Brewing.
Two Beers Brewing Announces Wonderland Trail IPA Partnership benefiting Washington Trails Association
SEATTLE, WA (September 27, 2022) – Two Beers Brewing is excited to announce a new partnership with Washington Trails Association (WTA). WTA is nonprofit organization that mobilizes hikers and everyone who loves the outdoors to explore, steward and champion trails and public lands. As partners, Two Beers Brewing will donate a portion of every sale of their flagship “trail beer,” Wonderland Trail IPA.
Two Beers Brewing, a local Washington brewery located in Seattle’s SODO neighborhood has long held the mantra of “Drink beer. Go outside. Be happy.” True to this ethos, Two Beers has a long-standing history of community giving with a focus on community partners that protect Washington’s natural wonders.
“In my time at Two Beers, we’ve averaged over $11,000 a year in cash donations to local nonprofits that care for our outdoor spaces and our community,” explains Felix Madrid. “That’s a lot for a brewery our size, but we’ve realized that giving back to our community is something we can do while making great beer.”
Washington Trails Association is intentionally focused on lowering barriers to accessing the outdoors and making our community more welcoming to all with the Trails for Everyone campaign. Everyone deserves to have opportunities to recreate outdoors and have safe, welcoming, and inclusive experiences on trail.
“Typically, our Two Beers’ community partnerships have an environmental focus, but Washington Trails Association is also committed to making outdoor spaces inclusive for everyone,” explains Felix Madrid, Two Beers’ General Manager. “As a brewery, we can contribute to that important work by amplifying the WTA mission on every box of Wonderland Trail and donating a portion of our sales.”
To celebrate the partnership, Wonderland Trail IPA will also have a fresh new look to the box. The new design pays homage to the outdoor adventurer spirit with a view of Pacific Northwest mountains from inside a tent and the silhouette of a hiker in the distance. The new box design calls out the partnership with WTA, as well as the 2021 Gold Medal wine for American Style IPA from Washington Beer Awards and was designed by the in-house design team at Two Beers.
“We’ve partnered with Two Beers in the past through volunteer day trail clean-ups and even received product donations for events,” shares Brynna Counts-Morgan, Senior Manager of Individual and Corporate Giving at WTA. “We’re thrilled to take our partnership with Two Beers to the next level.”
In October, Two Beers will release a small batch, fresh hop version of Wonderland Trail IPA in draft and cans and will celebrate the new partnership with a party at The Woods tasting room. Official release date and additional details will be announced on Two Beers’ Facebook and Instagram pages.
Washington Trails Association mobilizes hikers and everyone who loves the outdoors to explore, steward and champion trails and public lands. Folks interested in getting involved can donate, volunteer, or learn more at WTA.org.
