Kokua is a word with extended meanings. To start with, it means “us,” as in “we are all in this together.” Its greater meaning is “to extend help,” which includes an even deeper meaning of “to extend help to others in a sacrificial way, with no intent of personal gain.”
Maui Brewing just announced the Kokua Project. In the wake of the recent wildfires that have devastated Maui, a lot of folks are looking for meaningful ways to show their support. For the brewing community, the Kokua Project is an opportunity to do that. The Kokua Project invites breweries everywhere to make a beer that benefits all of those impacted by the fires.
A message from Garrett Marrero (Maui Brewing Co/Craft Ohana): “As we continue to stay focused on the immediate relief efforts on the ground here on Maui, we would like to take a brief moment to say Mahalo to everyone in the beer community who has reached out to check on us and offer up support to the people of Maui who are in need.”
“Inspired by Sierra Nevada’s Resilience project to support the victims of the tragic Camp fire in 2018, we would like to create the Kokua project to support the ongoing needs of the people affected by these tragic fires earlier this week here on our home island of Maui. The Kokua project will be one beer, brewed by many, to support the people of Maui with 100% of proceeds going to Legacy of Aloha, Makai Foundation, and Maui Brewing Co. Fire Fund.”
Interested breweries should fill out the form on the website linked below. Maui Brewing will update the website to provide more information about the project, including the beer recipe and information about the foundation that the beer supports.
“Mahalo for supporting this collective effort to raise relief funds for our Maui ‘Ohana who have been affected by this tragedy.”