The day before we celebrate the USA’s independence, celebrate your favorite breweries’ independence on National Independent Beer Run Day
“B double-E double-R U N… BEER RUN!” For those of you familiar with the song Beer Run by Todd Snyder, I’m sure it is now stuck in your head. It’s stuck in my head and will be until I accomplish that noble mission. This Friday, July 3rd the Brewers Association invites you to participate in National Independent Beer Run Day.
In the beer world, independence matters. An independent brewery can take risks, innovate, explore flavors, and work to build a community around its beer without the approval of some profit-driven board of directors. In general, the breweries we love are independent craft breweries. Just about all of Washington’s 400-plus breweries fit the bill.
The goal of National Independent Beer Run Day is to support America’s small and independent breweries. Although the July 4th holiday will look a lot different this year because of the pandemic, it will still involve beer. In fact, sales data shows that year after year the week leading up to July 4th is the biggest beer sales week of the year.
Get out there on July 3rd and support your local and independent brewery, whether you buy bottles and cans at a retailer, growlers or crowlers to-go at a brewery taproom, or order it online. Beyond the holiday, use Friday, July 3rd as an excuse to stock the fridge with beer from independent, small breweries.
This is the second year the Brewers Association has promoted National Beer Run Day. It is part of the association’s larger mission to promote independence in the brewing world. How can you identify independent breweries? One way is to “Seek The Seal.” Look for the Independent Craft Seal on bottles and cans. Not every brewery uses it, but an increasing number of breweries now display it on their labels. Perhaps you’ve seen the sticker on the window or door of your favorite brewery taproom.
Follow and share your Independent Beer Run using the hashtags #BeerRunDay and #SeekTheSeal.