Half Lion Brewing of Sumner, Washington just announced a new partnership that will see its products distributed across much of Western Washington. After a search for a good fit, the brewery decided to enter into an agreement with River Barrel Distributing.
One of the things that attracted Half Lion Brewing to River Barrel Distributing (RBD) is the fact that it is a truly independent, local distributorship, one that is not tied to any national or even large regional distributors.
“Partnering with a local distributor versus a national or even larger regional distributor gives us both a chance to show the small customers what great customer service is,” says Eric Haines, Vice President of Half Lion Brewing Company.
River Barrel Distributing operates out of Kent, Washington. It was started by the same folks who founded Buoy Beer Company in Astoria, Oregon. It services King, Pierce, Thurston, Lewis, Snohomish, Kitsap, and Grays Harbor counties.
Half Lion Brewing is the latest addition to an impressive and growing catalog. Among the other breweries distributed by River Barrel are Zoiglehaus Brewing of Portland, OR; North Jetty Brewing of Seaview, WA; Alesong Brewing and Blending of Eugene, OR; Ascendant Beer Company of Portland, OR; Old Town Brewing of Portland, OR; and Ancestry Brewing of Tualatin, OR.
“We’ve had big plans for RBD and it is exciting to see it all coming together,” says Joe Cohen, Sales Manager for RBD. “We’re thrilled to be working with a brand based right in our backyard of Kent/Sumner. There’s a lot of local excitement around Half Lion’s beers & we can’t wait to get them out to more customers.”
Here is the announcement from Half Lion Brewing:
Half Lion Brewing Company and River Barrel Distributing launch new Partnership
We are excited to announce that Half Lion Brewing Company has partnered with River Barrel Distributing out of Kent, WA. Half Lion is honored to be a part of a solid core of craft brands and expand our distribution throughout the greater Puget Sound area.
River Barrel Distributing is a Western Washington area distribution company distributing craft beer, spirits, and cider. Serving the Washington counties of King, Pierce, Thurston, Lewis, Snohomish, Kitsap, and Grays Harbor. River Barrel Distributing started with the founders of Buoy Beer Co. out of Astoria, OR. They have grown their portfolio with key craft brands, to bring local, independent craft beverages to the Western Washington Area.
Half Lion has been searching for the right partner to match our drive and passion, and River Barrel Distributing checks all the boxes. “Partnering with a local distributor versus a national or even larger regional gives us both a chance to show the small customers what great customer service is,” said Eric Haines, Vice President of Half Lion Brewing Company.
River Barrel Distributing will carry the core Half Lion Brewing Company lineup, one off seasonals as well as our American Hard Seltzer line. “It’s so exciting to finally be able to deliver all our beer and seltzer to our customers in the region with RBD as our partner,” said Jason Nelson, CEO of Half Lion Brewing Company. “It’s very cool, it’s definitely a game changer for us here at HL”.
The new partnership will help grow and develop the Half Lion brand, with the strong team River Barrel Distributing has put together. Seasoned industry staff, and some awesome craft beer nerds are a strong emphasis in what RBD has puts together. “Getting feedback from a partner helps improve our production, improves processes and market awareness,”
states Steve Cook, Director of Sales for Half Lion Brewing Company, “They have multiple people in the market every day listening to the people who matter most… the customer.”
Half Lion Brewing Company and River Barrel Distributing partnered in the beginning of June and are already being widely distributed throughout Western Washington. Keep an eye out, as more and more Half Lion handles, and packaged products start making their way to places near you.