Because it’s always happy hour somewhere
You’ve heard the saying, “It’s 5:00 somewhere,” used to acknowledge the inescapable fact that it is always happy hour somewhere in the world. Well, Delta Airlines has come up with a fun way to celebrate the global happy hour phenomenon. For two days in Seattle, they’ll host a pop-up bar featuring beers from 14 destinations, international and domestic. But that’s only part of the story.
The bar is called 17:00 (that’s 5:00 on the 24-hour clock) and each hour, on the hour, the bar will be transformed to reflect a different location around the world. Decor, small bites, music, and beer from a different location every hour on the hour. For instance, when they open at noon on Friday, October 4th, the featured location will be Amsterdam, Netherlands and they’ll serve Oedipus Brewing’s Saison. At 1:00, they’ll switch over to France and serve Fruit and Field Beer from Brasserie La Choulette. And so on and so on. On October 5th they’ll do it again. More info at https://delta1700bar.splashthat.com/.
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Of course, this is all based on Delta Airlines’ destination, so it’s not all about international beers. Some of the destination celebrated are domestic and not international.
17:00 will pop-up at Sole Repair Shop in Seattle’s Capitol Hill neighborhood. That’s behind, or next to Quinn’s. The actual address is listed as 1001 E. Pike St., which is Quinn’s; Sole Repair is actually a couple doors south of Quinn’s on 10th Ave.
Press Release:
It’s 17:00 Somewhere: Delta Air Lines Creates Immersive Pop-Up Bar in Seattle Featuring Unique Beers From Around the World
17:00 Bar opens Oct. 4-5 at Sole Repair Shop in Capitol Hill with beers highlighting 14 Delta destinations from Seattle and all proceeds going to local charities
SEATTLE, Sept. 19, 2019 – Delta Air Lines is bringing a unique selection of global beers to Seattle for a weekend through an immersive pop-up bar featuring beer from 14 of the more than 55 destinations Delta or its partners serve from Seattle-Tacoma International Airport. 17:00 Bar will be open to the public for two days from noon-2 a.m. on both Friday, Oct. 4 and Saturday, Oct. 5 at Sole Repair Shop at 1001 E. Pike St., in Seattle.
17:00 Bar celebrates Seattle’s love of craft beer and travel. Every hour on the hour, the bar will transform into a different global destination, serving up beer, small bites, music and scenery from that location, plus a chance to win a free flight. Each destination is a city Delta or its partners serve directly from Sea-Tac, showcasing for Seattleites the many direct travel options they have through Delta’s global and growing network. There is no entrance fee and guests can RSVP by visiting https://delta1700bar. splashthat.com/.
The bar will offer unique brews, many of which are rare finds in Washington. Each beer has been handpicked to offer bar patrons an eclectic mix of global brews. Pricing starts at $2, with all proceeds benefitting organizations local to Seattle: USO Northwest, Habitat for Humanity Seattle – King County and Northwest Harvest. Delta will also match all proceeds from the bar.
Schedule of Destinations and Beers:
Noon: Amsterdam, Netherlands
Saison; Oedipus Brewing
1 p.m.: Paris, France
Fruit and Field Beer; Brasserie La Choulette
2 p.m.: New York, USA
Leipzig Gose; Evil Twin Brewing
3 p.m.: Chicago, USA
Dry Saison; Off Color Brewing
4 p.m.: Mexico City, Mexico
Michelada Pilsner; Grupo Modelo
5 p.m.: Denver, USA
Belgian Saison; Crooked Stave Brewery
6 p.m.: Las Vegas, USA
IPA; Revision Brewing Company
7 p.m.: Los Angeles, USA
Hazy IPA; Firestone Walker Brewing Company
“Seattleites love their beer, and I love the fact that there are so many incredible brews that our customers can enjoy in the more than 55 destinations we serve from Sea-Tac,” said Tony Gonchar, Delta’s Vice President – Seattle. “Now, the 17:00 Bar will bring great beers from around the world right to Seattle in a unique and immersive way, pairing our passion for travel with Seattle’s passion for beer.”
Delta is the largest global carrier at Sea-Tac with 160 peak-day flights in September and more than 55 destinations served annually. This summer, Delta marked the five-year anniversary of establishing its Sea-Tac hub. In April, the airline launched service to Osaka from Seattle and this summer began operating its Airbus A330-900neo and Airbus A220 from Seattle. Since 2012, Delta employees have spent more than 10,000 volunteer hours building six homes with Habitat for Humanity and five playgrounds with KaBOOM!, packaging more than 2,000 care packages with USO Northwest, and working with underprivileged youth through YMCA.
