The folks at Bale Breaker Brewing heard about the program that Reuben’s Brews started and immediately knew they should get involved, as have a number of other local breweries. The result, Bale Breaker will release You Are Not Alone Hazy IPA this Saturday. All proceeds from the beer will benefit COVID-19 relief, helping support food and beverage industry workers impacted by the pandemic-related shutdowns.
Bale Breaker Brewing releases the beer this Saturday and you can get it at the brewery via their appropriately distanced beer drive-thru (noon – 5:00). Thereafter you’ll find the beer at select grocery stores and retail outlets around Yakima. Proceeds will stay in the valley, supporting local workers.
Here is the release announcement with more details from the brewery.
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Bale Breaker + I Heart Yakima Team Up to Announce New Hyper-Local COVID-19 Relief Program
Yakima Valley Brewery releases new beer with proceeds benefitting the nonprofit to support local food/beverage industry
Yakima, Wash. – May 6, 2020 – Bale Breaker Brewing Company, a family-owned brewery located in the beautiful Yakima Valley, today announces its partnership with local nonprofit I Heart Yakima by releasing its own version of You Are Not Alone Hazy IPA, a beer inspired by Seattle-based brewery and friend Reuben’s Brews.
100% of the profits from beer sales will be donated to the “We Are Yakima” fund, a referral-based program managed by I Heart Yakima in which grocery store gift cards will be gifted to nominees from the food and beverage industry to help alleviate financial burdens caused by the current pandemic. Anyone in the community can refer a coworker, employee, or friend who has lost their job or significant hours within the food and beverage industry. Donations will come from individuals, local businesses, and sales of Bale Breaker’s “You Are Not Alone” beer.
The beer is described to be fruit-forward hazy IPA with a 7.5% ABV and 30 IBU bitterness rating. Yakima-based fans and good Samaritans alike will be able to enjoy the new recipe in 16oz. 4-packs as soon as early May. Join Bale Breaker on May 9 for their Drive-Thru release party from 12-5pm, and Washington customers can purchase a case of this hazy IPA online via Bale Breaker’s new online beer shipping program.
“When our friends over at Reuben’s Brews approached us about brewing a beer to help our fellow industry comrades, we didn’t have to think twice. It was a no-brainer,” said BBBC Co-Owner Meghann Quinn. “Community is one of our core values at Bale Breaker, and now more than ever, we are committed to supporting local and giving back to the community that has given so much to us in return.”
“Our mission is to uplift and promote our Yakima community,” said Lauren Lizardo, co-director of I Heart Yakima. “We are proud to collaborate with Bale Breaker on the ‘We Are Yakima’ fund, and we hope others will join us during this challenging time.”
In response to Reuben’s Brews call to action for fellow breweries to help in this time of need, Bale Breaker asks all local businesses and patrons to continue to pay it forward by donating money, purchasing You Are Not Alone IPA, and/or nominating food/beverage workers affected by COVID-19. Donations and nominations will be accepted online at www.iheartyakima.com/weareyakima. You Are Not Alone Hazy IPA will be available in select grocers and participating restaurants in Yakima beginning mid-May.
About We Are Yakima
Founded as a collaboration between I Heart Yakima and Bale Breaker Brewing Company, We Are Yakima’s mission is to alleviate the financial burden of those in the food and beverage industry in the Yakima Valley who have been financially impacted by the COVID-19 crisis. We Are Yakima is a referral-based fundraiser: we invite anyone in the community to refer a coworker, employee, or friend who has lost their job or significant hours within the restaurant and hospital industry. Donations will come from individuals, local businesses, and sales of Bale Breaker’s “You Are Not Alone” beer – the funds will be distributed as grocery store gift cards to those in need in the area. No one should have to struggle as we all do our part in flattening the curve and keeping our community safe.
About I Heart Yakima
I Heart Yakima began in 2012 as a love letter to our beautiful, unique, growing, yet often under-appreciated valley. That love fueled promotions, projects, events, a social media platform, newsletter, and Yakima-centric apparel celebrating all that is great about our community.
As a 501c4 non-profit, our focus is building a network for local businesses and brands who are just as dedicated to loving our town – and all the people in it – as we are. We are careful to promote businesses, events, and people which center around our values: positivity, generosity, excellence, innovation, inclusivity, and partnership. We seek to always nurture a strong relationship with our community, in-person and online. Visit www.iheartyakima.com for more information.
