Alaskan Brewing Company has partnered with select downtown Seattle bars and KISW 99.9 FM to create a very interesting giveaway. They have hidden a specially coded gold ticket somewhere in downtown Seattle. Each week, they’ll give away clues as to the location of the gold ticket on KISW. The ticket is redeemable for a gold nugget valued at $10,000.
Here is the official press release from Alaskan Brewing:
The Alaskan Gold Rush is Back Downtown Seattle
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Alaskan Brewing Co. Hides Gold Nugget in Downtown Seattle and Partners with Local Taverns and Pubs to Give Away $10,000 in Gold
Seattle, Washington (July 11, 2013) – Alaskan Brewing Co. has announced that they are giving away $10,000—in the form of a large gold nugget—to the first person to find a specially- coded golden ticket that Alaskan Brewing staff have hidden somewhere in downtown Seattle. The Juneau, Alaska based brewery, and select bars and taverns, will be releasing weekly clues to aid would-be urban prospectors, additionally previous weeks clue recaps will be announced on 99.9 KISW “The Rock” weekly.
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The promotion, inspired like many of Alaskan Brewing’s beer recipes by the Gold Rush history of Alaska, will launch on Friday July 12 with a happy-hour party at one of the Brewery’s partners, Henry’s Tavern in South Downtown. Filson outfitters, the original Alaskan Gold Rush outfitter that opened its doors in 1897, is also a sponsor, providing their trademark high-quality bags and other prizes. A chance to win Filson goods will be available at each of the participating locations.
Alaskan Brewing Co. was inspired by the Gold Rush. While researching brewing in Alaska, Co-founder Marcy Larson unearthed shipping records from Douglas City Brewing Co. (1899-1907) that listed ingredients for its popular beers and a newspaper article that described the way it was brewed. Co-founder Geoff Larson homebrewed a batch of the Gold Rush-era brew and they could see what made it so popular. That beer is now known as Alaskan Amber, the brewery’s flagship product.
The Alaskan Brewing Co. Gold Rush $10,000 treasure is hidden somewhere in Downtown Seattle on public access property, in a safe location for treasure hunters to search. Alaskan and its partners are asking that urban prospectors please not trespass or damage private property while hunting the treasure. Every Friday, Alaskan will be announcing clues to the location of the gold. Clues will be posted in select bars and taverns around town a week before you here hear them on the radio, so rush to your local participating pub or tavern. Full rules, as well as released clues can be found at alaskanbeer.com.
About Alaskan Brewing Co.
Alaskan Brewing Co. has been making award-winning beer in the remote, coastal community of Juneau, Alaska, since 1986. The Alaskan Brew Crew bottles the unique character of the Last Frontier with historic recipes, local ingredients, and glacier-fed water. The pristine location of Alaskan beer has inspired the brewery to apply innovative thinking and a respect for the local environment to their growth, making Alaskan an industry leader in sustainability. Alaskan Brewing handcrafts Amber, White, IPA, Freeride APA, Stout, Winter Ale, Spring Black IPA, Summer Ale, the award-winning Smoked Porter, and an array of limited edition beers in the Alaskan Pilot Series. Visit www.alaskanbeer.com to learn more and connect with Alaskan at Facebook.com/AlaskanBrewingCo or @AlaskanBrewing on Twitter.
Gold!